Leticia Ochoa's profile

A21, Communication Strategies

El Semanario and renowned columnists decided it was time to creatr a new media that could focus on the growth and the potential of Mexican aviation.

I was hired to manage the content strategy of the first website specialized in this Mexican industry.

We gathered information from throughout the country and made it possible. We also got together with ASPA, The Trade Union Association of Aviator Pilots of Mexico, to make the information more reliable and trusthworthy. After two years it became the most succesful media in this specific subject.
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Later on, the website was adquired by T21, Mexico's leader in news of the transport and logistics sector, and was renamed A21. It is now used to refer the best of Mexican's aviation news, opinions and advertising.
A21, Communication Strategies
Published:

A21, Communication Strategies

Published: